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The Amy Porterfield Show

#100: When is the Right Time to Add Another Product to Your Business?

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 3 March 2016

⏱️ 34 minutes

🧾️ Download transcript

Summary

Today's episode is #100 (let's celebrate!)-- and I've got another hot topic I wanted to talk to you all about. This hot topic is focused on a big mistake I see a lot (especially in the first two years of business!) but I rarely talk about. Until now. It begins with deciding on which path you should take for your business: Horizontal OR Vertical?  Which is best for your business right now? How do you know if you are on the right path? And which path did I choose from own my business (to see crazy good results)? You can see the answers to these questions and more in my latest podcast episode here. Not only are we talking about such an important topic on today's episode, but I've also got something incredibly exciting to share with you! I often get asked if I do one-on-one coaching and while I don't have the bandwidth to add coaching to my business currently, in honor of my 100th episode I wanted to create something extra special. That's why I'm giving one person the opportunity to get laser coaching from me in person, right here in San Diego, California. If you are the winner, you get to come out to San Diego for the day where I will put you up at the Omni La Costa Resort and Spa right near my home. (You're going to love it--it's gorgeous.) Bright and early in the morning, we will meet in person and spend the day taking a deep dive into your entire business. We'll look at everything: your avatar, your messaging, your positioning, your products, programs, offers, list-building funnel, all of it. I will give you my insights, my feedback, and advice to help you take your business to the next level whether it be horizontal or vertical. After we're done and our brains are good and fried, we'll go out to a fun dinner together and celebrate our accomplishments. Sound good?\ I know it’s a big step to put yourself out there with this whole video entry thing. But I really want to encourage you to do so! This opportunity to meet with me and put a laser focus on you and your business could be business-changing and life-changing! I promise I will make it worth your time. I'd also like to take a minute to thank you immensely for following me on my journey of creating this podcast. It truly is one of the most favorite things I do inside my business. It has probably made the biggest impact in my ability to reach bigger audience and connect with you and grow my business overall. Thank you so very much for letting me do what I love. I cannot wait to continue this podcast with more and more episodes about building your business and list building and webinars and all the cool stuff I get to talk about. Here's to the next 100 episodes! And I cannot wait to see what you create in your own business...starting with your videos!

Transcript

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0:00.0

You're listening to the online marketing made Easy Podcast episode number 100.

0:05.8

Woohoo! Let's celebrate!

0:09.4

Welcome to the online marketing made Easy Podcast.

0:12.9

Business advice so easy, you'll feel like you're cheating.

0:16.3

And now your host, Amy Porterfield.

0:19.5

Well, hey there, Amy Porterfield here and welcome to another episode of the online marketing made Easy Podcast episode number 100.

0:38.1

I'm absolutely thrilled to be celebrating the smilestone with you, so thank you for being here.

0:44.4

Now, to celebrate the 100th episode, I have a really fun contest I'm going to tell you about.

0:49.6

One that includes coming to San Diego and spending the day with me and talking all about your business.

0:56.8

Now that's just a little teaser because I first want to talk about a really important topic about your business before we get to the contest.

1:05.7

So stay with me here for sure.

1:07.7

Now some of you might be thinking, how are you only on your 100th episode?

1:11.2

Because I've been doing this since 2013, so if you've been following me since the beginning, 100 seems kind of weird.

1:18.4

I was thinking the same thing, but then I remembered in 2013 and 2014, I was not doing consistent podcast episodes,

1:27.2

meaning they weren't coming out once a week like they do now.

1:30.4

That didn't start until 2015.

1:33.4

So with 2013, 2014, it was very random.

1:37.9

It might have been two a month, maybe three a month, but sometimes even one a month.

1:43.2

Do I suggest that?

1:44.6

No, I do not.

1:46.6

I think a weekly podcast, a weekly blog, a weekly video show, whatever it might be, weekly is the key word there.

1:54.4

Consistency beats out all of your competition.

...

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