This is a celebratory episode dear loyal listeners! This is our 100th podcast episode and it’s time to celebrate! It’s certainly a very optimistic number as the podcast prognosis goes:  If you make it to the 7th episode, you can make it to the 45th … and if you make it to the 100th you’ll make it for a while! Our guest for this landmark episode is Scott Kravet, the great grandson of Samuel Kravet, the founder of Kravet Inc.  Kravet Inc. will be celebrating its centennial anniversary in 2018. Another 100th reason to celebrate! Kravet Inc. was established in 1918 by Samuel Kravet, and it has grown to be  the industry leader in the home furnishings industry -- fabrics, furniture, carpets, drapery, trimmings, wall coverings, and others. The family’s commitment to innovation has helped the company transform from a small fabric house to a global leader, representing brands and designers from all over the world. Kravet Inc. owns Kravet, Lee Jofa, Groundworks and GP & J Baker, all high-end fabric houses that specialize in style, luxury and exceptional design. Scott Kravet, part of the company’s 4th generation, is the Creative Director and Head of Product Development. Having a near encyclopedic knowledge of fabrics, he oversees all aspects of product development for Kravet and its brands. He is an alumnus of Emory University and the Philadelphia College of Textiles and Science. Scott manages creative teams in 5 design studios in New York and worldwide. He travels the globe sourcing products from the finest craftsmen and best mills.   I’m deeply grateful to Kravet Inc. for continuing to sponsor our podcast (since 2015) which by now is followed by professional  groups consisting of over 70,000 and growing! At the minimum, Window Works  get contacted by 5 interior designers daily and they all mention the Well-Designed Business podcast as the source and resource. Thank you, Kravet Inc.!! Show Notes Kravet products are for trade-only. All products are available to interior designers only to protect their interests Retail sales are for interior designers only Kravet designs remain cherished and fashionable for a long time Kravet Showrooms are updated with the latest featured designs regularly The “for trade only” policy does not seem to be an issue All lamps, trays, pillow, textiles, all neatly laid out corporate products on exhibit   Honor and respect what your family has accomplished as  a personal, professional, and corporate policy It’s not enough to create beautiful anything; you must package and market it smartly. Reinventing the business Reaching out to the influencers Watch out for the Kravet Centennial where they will be honoring all the people who have helped them all these years. Check out Episodes 10, 59, 17, 34, and 74 where designers talked about their experience in working with Kravet. Kravet has a culture that supports creativity, collaboration, kindness, and respect to your clients and vendors An archive of over 30,000 textile collections is currently on exhibit; check out with ASID for the details. The rest of the show notes are in our resource center: Window Works.