10 Ways To Turn $1 Million Businesses in to $10 Million Businesses with Perry Marshall

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 17 March 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored ten books. At London’s Royal Society he announced the world’s largest science research challenge, the 10 million dollars Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry. He has a degree in Engineering and lives with his family in Chicago.

Top 3 Value Bombs

1. The Network Effect is the most powerful moat you could possibly have around your castle (business).

2. The “If If or else guarantee” recognizes that in every transaction, somebody is taking the risk and it should not be the customer.

3. The only way to succeed is in the high end. A superior product for which you can command for a higher price with a good margin is literally the only way to make a lot of money for a small business.

Get a copy of Perry’s book on Amazon - Detox, Declutter, Dominate

Sponsors

Shopify Be ready to sell wherever your customers are scrolling or strolling — on the web, in your store, in their feed, and everywhere in between! Sign up for your 1 dollar per month trial period at Shopify.com/onfire

NetSuite Over 41,000 businesses have future-proofed their business with NetSuite, by Oracle - THE number one cloud E.R.P. Download the CFO’s Guide to AI and Machine Learning for free at NetSuite.com/fire

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, the only
0:06.9	daily show interviewing the world's top entrepreneurs seven days a week. And today we'll be breaking
0:11.0	down 10 ways to turn a $1 million business into $10 million businesses. So these value bonds
0:16.8	I brought to Perry Marshall into EO Fire Studios. Perry is one of the most expensive business
0:21.0	strategists in the world. He is endorsed in Forbes and Inc. Magazine. And today, Fire Nation, we're
0:25.8	talking about the network effect for mere mortals. We will talk about the AI opportunity that
0:30.3	consultants and subject matter experts are completely missing the seven-figure dessert and oh so much
0:35.3	more. And the big thank thing for sponsoring today's episode goes
0:37.6	to Perry and our sponsors. Be ready to sell wherever your customers are scrolling or strolling
0:44.3	on the web, in your store, in their feed, and everywhere in between. Upgrade your business today.
0:49.8	Sign up for your $1 per month trial period at Shopify.com slash on fire.
0:57.6	Over 41,000 businesses have future-proofed their business with NetSuite by Oracle.
1:03.7	The number one cloud ERP bringing accounting, financial management, inventory, and HR into one platform.
1:10.5	Download the CFO's guide to
1:12.0	AI and machine learning for free at netsuite.com slash fire. Fire Nation, we have a special
1:20.6	guest today talking about the 10 ways to turn $1 million businesses into $10 million
1:25.6	businesses. Because once every three months,
1:28.5	one of Perry's clients sells their company for eight figures.
1:33.0	Most of them do it boost-strapped and do not surrender half their equity to investors.
1:37.9	And we'll talk today about some ways that he's helped them do that.
1:40.9	So first off, Perry, how are you doing today, brother?
1:43.7	It's beautiful being this show.
	...

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