Hey, thanks for joining me today. I'm Bill Dutribe. I am Shaline, your co-host. Brock Johnson

is absent today, but he will be back shortly. Today I wanted to talk to you about something

that really makes the most sense for me to handle this subject because it's something

I've got a lot of experience with and that is working with agencies. Now, I feel like

I need to do an additional episode talking about what it takes to find the right agencies

when you know or how to know if in fact it's time for you to hire one. So, do me a favor and

send me a message on Instagram. Let me know if in fact you would like an episode to offer some

tips on choosing the right agency because that's a whole nother thing. But let's just assume today

that you've hired an agency or you're working with a consulting firm. You might feel like,

oh, finally we did it. We picked someone. We've decided on a company we want to go with and

you've got these romantic ideals of what it's going to be like. You know, there's a part of us

when we hire an agency where we're like, oh, you finally, I don't have to deal with the

Instagram ads or thank goodness. I don't have to handle this piece of the business. You name it,

whatever that might be. But the reality is the tough work has really just begun. This is a

relationship and all relationships take work. This week a close friend of mine who's also an

entrepreneur reached out to me just kind of like frustrated and depressed and annoyed and discouraged

because yet another agency that she had hired she was going to have to let go of and for me it was

kind of surprising a little bit surprising because just maybe three or four weeks earlier she had

recommended that agency to me and said they were just remarkable. She was so excited. It was

unlike any other agency she had ever worked with before. She was so hopeful, so encouraged by

what it was. You were bringing to the table. So to have this quick of a turnaround was a bit of a

surprise. What wasn't a surprise is the pattern. So this is a frequent pattern. I see not just with

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