New Year, new me. Nah. I'm fine just the way I am. Doing the things I love. Like enjoying

a latte on the bus with some music or on a walk with a friend. My only resolution is

to enjoy more of what I love. Like switching up my usual with oat, soy, almond or coconut.

All delicious non-dairy alternatives available at Starbucks. For no extra charge. While stocks

last, subject to availability.

I'm excited today and this quick episode to talk to you about 10 Instagram stats. Some

of these are brand new. Some of these stats come from research and case studies that we

have conducted with the thousands of entrepreneurs and business owners who are in our marketing

impact academy and our Insta Club Hub. Some of these stats come from outside research

organizations and some of these stats just come from plain old math. All of these stats do

tell us something about Instagram. They tell us how we should run our Instagrams as business

owners and entrepreneurs as people who are trying to build our tribe. And they tell us

something most specifically about how our audience is using Instagram. And that's really

what it boils down to. If we can understand how our audience is using Instagram, we can

then leverage that behavior to our own benefit as a business owner or someone who's just

trying to grow their brand online. So let's get right into it. Number one. And this one

comes directly from Instagram themselves. And that is that 60% of people say that they

discover new products on Instagram. And that's based off of an Instagram survey from November

of 2015. And my bet is that that's likely even higher now with more businesses recognizing

that Instagram is a platform for marketing. And now with the whole new layout change

in the shopping tab and the real prevalence of shopping and discovering products on Instagram,

I would venture and say that that's likely that more than 60% of people discover new products

...