10 Steps to Success in Luxury Real Estate with Gary Gold | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 10 February 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gary Gold has sold some of the top, record-breaking luxury properties in Greater Los Angeles –The Playboy Mansion, The Hearst Estate, The Chartwell Estate, and more – and for good reason! As you’ll see on today’s Luxury Code, Gary doesn’t just cross his fingers and hope he’s able to land these high-profile listings. He has a detailed 10-point system that he follows, and it sets him apart from the competition. Would you like to know those 10 steps? Then listen to or watch today’s part 1 of this revelatory interview!

Transcript

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0:00.0	Welcome to the luxury code, where we decode the mindset, the marketing and the business
0:05.3	approach of successful luxury programs.
0:11.0	Hey, welcome back to the luxury code.
0:13.0	Today, we're going to unpack with Gary Gold, his 10 steps from generating a luxury listing
0:20.3	lead all the way through to the clothes and what he does if he doesn't get the listing.
0:25.4	So Gary, welcome to the show.
0:27.1	How you doing?
0:28.7	I'm doing outstanding, man, happy new year to you and thank you for being here.
0:32.5	Yeah, thanks for being a part of the show.
0:34.1	Now, Gary, you're one of those special guests that I can say, hey, Gary, come on because
0:38.7	every agent wants to know the hacks.
0:41.7	Everybody wants to know the best practices.
0:43.5	Everybody wants the cheat code, if you will, to go from selling at one price point to
0:49.8	another.
0:51.1	And I think what's going to be special about the people with the listing today, there's
0:54.9	going to be a lot of note taking because your, your 10 points are spot on for not just
1:00.3	the luxury broker, but I would argue for any agent that wants to list property at scale.
1:05.1	Right.
1:06.1	So I'm going to go ahead.
1:07.1	I love nothing more than doing this because I find every time I teach other people what
1:13.0	to do, right, it just reinforces on a deeper level of me.
1:17.4	I'm like student number one.
	...

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