#1 Marketing Skill That Will Get You Hired in 2021 (Hint: Not SEO or PPC) | Ep. #1535

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 October 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 2021. [00:38] Creativity is the number one skill that will get you hired! [00:48] Our marketing channels ‘eventually go to shit,’ so success requires creativity. [01:18] Russel Brunson’s MP3 player strategy as an example of creative marketing. [01:30] Neil’s creative branding strategy that is using the TV commercial format. [02:02] Getting around ‘banner blindness’ by keeping things fresh. [02:39] How Eric and his team got more creative in their Consulting School program. [03:10] The need for more truly creative people and what skills they should have. [03:35] Knowledge of execution will take your value one step further. [03:56] Iterating quickly, a common discussion in Eric’s Consulting School program. [04:24] That’s it for today! [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Andrew Chen Russel Brunson Facebook Ad Library Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we're going to be talking about the number one marketing skill that will get you
1:01.1	hired in 2021 and it's not SEO or PPC. So what is it Neil?
1:07.0	The number one skill that'll get you hired in 2021 is going to be creativity.
1:14.4	And you're probably wondering,
1:15.7	how the heck is this a marketing skill?
1:17.8	Well, as Andrew Chen one said,
	...

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