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The Exit - Presented By Flippa

$1.5B Unicorn Exit to Adobe with Scott Johnson

The Exit - Presented By Flippa

The Exit - Presented By Flippa

Technology

52K Ratings

🗓️ 12 December 2022

⏱️ 30 minutes

🧾️ Download transcript

Summary

This week on The Exit: Scott had the elusive unicorn exit when he sold Workfront to Adobe for $1.5 billion. From teaching seminary, his career took a dramatic turn when he fell into marketing, before teaching himself to code in the very early days of the internet. He soon found himself frustrated with the administration of marketing, so Scott created Workfront, a project management software. Listen to find out how the business grew, eventually being acquired by Adobe in a 3 week negotiation. Scott Johnson founded Workfront, which is now Adobe Workfront after the acquisition from Adobe for $1.5 billion. Adobe Workfront is the leader in enterprise work. What it provides to companies is a single system to support planning, collaboration, and governance to unlock organizational productivity and create exceptional experiences. Scott is now focused on his current company Motivosity. Their goal is to help companies drive engagement and retention by helping employees be happy about going to work with their best-in-class employee recognition software platform. LinkedIn - https://www.linkedin.com/in/scottjohnsonutah/ Website - https://www.motivosity.com/ Website - https://business.adobe.com/products/workfront/main.html -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0

Hello, and welcome to the Exit presented by Flip by the world's largest marketplace to buy and sell online businesses and startups.

0:06.3

The Exit is a 30-minute podcast featuring amazing entrepreneurs who have been there and they have done it.

0:10.7

The Exit talks to operators who have bought and sold businesses of all different sizes,

0:14.4

you learn how they did it, why they did it, and get exposure to the world of Exits.

0:18.4

It's a world occupied by a small few, but accessible to many.

0:22.5

Now, this is a unicorn episode, and this is a very special one I get to sit down with Scott Johnson,

0:29.3

who sold his company Workfront to Adobe for 1.5 billion.

0:35.7

This is a really awesome conversation going through how he started in teaching himself to code in the early days of the internet,

0:45.1

going into a marketing agency, becoming a marketer in the really rise of the internet,

0:50.5

and then going to start at task, which then moved into become Workfront.

0:56.7

Talks about the scaling of the company, talks about the tracking they were doing,

1:01.7

and this is just a really special conversation.

1:05.0

So, without further ado, let's dive into a unicorn 1.5 billion dollar exit here on the exit with Scott Johnson.

1:27.6

All right, everyone. Today, I am joined by Scott Johnson, and he is the founder of Motivosity.

1:34.0

How's it going? It's got great. How are you?

1:35.9

I'm doing good. I'm doing good. I'm excited to unpack your multiple successes over the course

1:41.2

of your career, but before we get into that, let's kind of dig into your background.

1:46.5

How did you get started in business and entrepreneurship?

1:49.6

Yeah, it was really kind of an accident actually. Some people actually study things in college,

1:54.9

and they have a plan. And I studied Near Eastern Studies, which maybe in a nutshell,

2:02.7

I had a senior project where I was translating Dead Sea Scrolls into English.

2:08.2

That's kind of what I did, not a lot of job opportunities in that field.

...

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