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Bourbon Pursuit

096 - Bourbon Lodge Gets Bigger at Forecastle Festival with JK McKnight, Founder

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8926 Ratings

🗓️ 27 April 2017

⏱️ 41 minutes

🧾️ Download transcript

Summary

JK McKnight, Founder and Captain of Forecastle Festival, talks about running a music festival and how their Bourbon Lodge has become a festival of itself. Show Notes: If you’re a music lover, you’re going to enjoy this episode. We’ve been to forecastle a few times and we’ll talk about why our guest is here talking about Bourbon a bit later, but music festivals are just fun. There’s no better way to put it than that. Explain to everyone who isn’t up to speed on music festivals, what is Forecastle. I went to Forecastle back in 2008 to see Counting Crows and 2010 to see Widespread. What’s the history? Why did you start it, what was the idea? How big has it grown? I know you also are starting to get a little bit of growth in the EDM tent. I believe this is the 5th year in a row you all are featuring the “bourbon lodge”. talk about what it is. What was the idea behind drinking bourbon in 100 degree weather in the middle of July? How has the lodge progressed from when you first started it? - It seems like you’ve got everyone on board now. There’s bulleit, woodford, four roses, jim beam, larceny of heaven hill, maker’s mark, michaels, old forester, and wild turkey. pretty much all the big guns. Instead of a beer garden, you all have a bourbon garden. Cocktails sound more up my alley in the July heat. i see there is a mixology station and signature cocktails. Talk about the food because you have a friend of the show taking care of that for you. Lastly is a rarities bar sponsored by Liquor Barn. forecastlefest.com/bourbonlodge Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

you know, when you said you started this 15 years ago, you're like, okay, I'm going to do this full time?

0:03.7

Or is it like a side hustle at first?

0:05.1

It was a side.

0:06.0

Yeah.

0:06.3

So I was a musician for six years.

0:08.6

I toured and, you know, put out my own records and did all that stuff.

0:12.6

And the forecast was really just a was a kind of tactic in my overall music strategy.

0:17.6

Yeah.

0:18.3

I'm just like, festival, but for myself. It was, what? It was, it was, it was.

0:21.4

I'm headlining.

0:22.2

It was totally like, yeah, it was totally self-absorbed.

0:35.9

Hey, everyone.

0:36.7

The podcast has grown tremendously in popularity, and we're looking to take it to the next level.

0:41.9

That's why in a few weeks, we're going to be introducing video. Yes, you know, if you've been

0:46.7

listening to this on iTunes or through your favorite podcast streaming service, don't worry.

0:51.1

The audio isn't going anywhere. We're going to be bringing video of all of our

0:54.9

podcasts going forward to Facebook and YouTube. To do this, we're going to be taking a few

1:00.0

weeks off while we get the video process all figured out and get some releases lined up.

1:04.6

We're also going to be hoping this new medium is going to bring more viewers and listeners.

1:08.7

And we've got one or maybe possibly two more podcasts before we make this switch.

1:13.0

So just hang tight.

1:14.4

We appreciate everyone's support and we hope you like this new twist we're going to be throwing on.

...

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