She was trying to get way too fancy with her marketing, and she was getting nowhere.

So we stripped it back to basics.

And I'll tell you what happened in this episode, because it worked.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

So earlier this week, my wife came to me with a challenge. She wanted to grow her mastermind for

women entrepreneurs. And she was kind of stuck in terms of what she should do to market the

mastermind. And so if you remember back to episode number 87, which was called Stop O'Rthinking,

this episode was dedicated to those of us who tend to overthink and overplan and

over-stratage the rollout of whatever marketing promotion we have for our products and services.

So if you've ever been caught in this overthinking mode,

I definitely recommend you go and listen to episode 87, which is called Stop Overthinking.

Well, my wife, Amy, was in this mode. You know, she has this amazing mastermind that she's been

running now. She's going into her third year. So the first year, she did it for free.

She literally hosted the mastermind for an entire year for free to get the experience of being able to serve a group of women at this high level.

And then last year, she rolled it out for the first time as a paid mastermind, had an

amazing group of women join her,

and they are still with her and are rejoining for another year.

But she's wanting to grow the mastermind.

...