I just got back from one of the most epic conferences of the year.

In fact, not only was I attending, but I brought a huge chunk of my team to also attend,

and it was amazing.

I'm going to debrief the whole conference in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

There's no way that I couldn't come back from Jeff Walker's launch con event and not do a recap episode

for you because it was awesome. So here's the thing. Every year, Jeff Walker and his amazing team

host an event called LaunchCon. You know if you've listened to the Marketing Your Business

podcast, I love launches. Like launches are one of my favorite things to orchestrate and to strategize over and to plan and to execute on

because it's like a huge event. And I love building up the anticipation. I love like the whole

marketplace crescendoing, if you will, to this peak point where then people buy. And this rush of orders

come in during a short period of time. And then boom, the promotion stops and the focus shifts

to delivering on whatever product is sold. I love that experience. And I've been executing on

launches since 2005. And I've learned so much from

Jeff Walker and credit him to just teaching me so much about launches and then being in the

trenches, learning so much myself. And we've now at the point where we've done more than

15 multi-million dollar launches. But even with all that said,

and even with more than a decade of experience doing and executing on high-level launches,

I love learning. Because listen, learning about launches, they're changing all the time.

They're evolving all the time. The types of launches that we do now

...