It's so important to be careful with your brand, you know, to make sure that you're not selling out for something that's not good for your audience.

You really do have to have a fiduciary gift of a duty to your audience to treat them like you would treat people that you know, love and care about.

Because if you don't, why should they care about you? The Hi, I'm Greg Gunn and welcome to the future podcast.

Now before we get into this week's spirited episode, we've got a couple of announcements to share.

This is the last episode of season 3.

We'll be taking a short break

from our regularly scheduled episodes

to work on some fun new ideas for the show.

And while we do that, we'll have more deep dive episodes and other special things to keep your ears and minds occupied.

So look out for more new episodes with new guests in the next couple of months.

One last thing that we need your help with. new guests in the next couple of months.

One last thing that we need your help with,

if you like the show and conspirator's,

open up the description for this episode

in your Let's dive in. Today's guest is the host of his own podcast with over 1,000 episodes under his belt.

He's talked with some incredible people like Kobe Bryant, Mark Cuban, Malcolm Gladwell, and even the inspiration for Catch Me If You Can, Frank Abagnale.

Now, I have to warn you, things get kind of fiery in this conversation.

He and Chris talk about the seedy world entrepreneurs and how with his legal background he helps people combat all these fake gurus that just seemed to bombard us with ads.

I swear if I see one more teenager telling me how to make 30 grand in a day, I'm going to throw my phone at the window.

They also discuss the business of podcasting and why the best thing you can do for your brand is to uphold your duty to your audience.

Which is exactly why I think you are really going to love this episode.

So get comfortable, get ready, and please enjoy our lively conversation with Jordan Harbinger.

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