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Powerhouse Women

092: Cause marketing and why giving back is good business, with ONEHOPE Wine co-founder Kristen Shroyer

Powerhouse Women

Lindsey Schwartz

Education, Self-improvement, Business, Entrepreneurship

4.9912 Ratings

🗓️ 27 February 2020

⏱️ 26 minutes

🧾️ Download transcript

Summary

Today's conversation combines a few things that I am VERY passionate about - giving back and WINE.

 

My guest is Kristen Shroyer, one of the co-founders of ONEHOPE Wine - a Napa Valley winery who's one hope is to bring together a community that makes the world better through memorable wine and experiences. To date, the company has donated over $5M to causes around the world.

 

Today we're digging into the topic of cause marketing and why ONEHOPE believes that giving back is good business.

 

In this episode we talk about:

  • Why giving back is good business.
  • Aligning your business with a cause you are passionate about. 
  • Enjoying the journey to the top as an entrepreneur. 



|| CONNECT WITH ONEHOPE ||

instagram.com/onehope

www.onehopewine.com

 

**Use code powerhousewomen to save $25 off of your cause entrepreneur starter kit!

 

|| CONNECT WITH POWERHOUSE WOMEN ||

instagram.com/powerhouse_women

instagram.com/llindseyschwartz

facebook.com/groups/powerhousewomencommunity

www.powerhousewomen.co

 



Transcript

Click on a timestamp to play from that location

0:00.0

Today's conversation combines a few things that I happen to be very passionate about,

0:05.3

giving back and wine.

0:08.5

My guest is Christian Schroier, who's one of the co-founders of my favorite wine company,

0:14.5

One Hope Wine, a Napa Valley winery whose one hope is to bring together a community that makes the world better through

0:23.1

memorable wine and experiences. To date, the company has donated, get this, over $5 million

0:30.6

to causes around the world. And we're going to dig into the topic of cause marketing

0:36.1

and why One Hope as a company believes

0:39.3

that giving back is good business.

0:43.0

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

0:49.7

I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together we'll unlock the confidence

0:56.0

and clarity you are looking for to help you get out of your own way and into action around your next big idea. Thanks for tuning in today. I am so excited to have this guest join me. And not just because she loaded me up with wine in preparation for this interview.

1:25.6

I have the pleasure of chatting today with Kristen, who has

1:29.9

become a friend over the last year and is one of the co-founders of my absolute favorite

1:36.2

wine company called One Hope. So Kristen, thanks so much for joining us today. Thank you so much

1:42.2

for having me. It's so nice to see you on my screen.

1:45.0

I know.

1:46.0

I just so remember back to when I realized that one of the One Hope founders lived right

1:54.0

in Arizona where a lot of you know that's where I live.

1:57.0

And this is a company that I had followed for a while, not just because I love wine, but also because I loved the heart of the company, which is giving back.

2:08.5

And I'm going to have you share a whole lot more about that.

2:11.3

But for those of you who don't know, one hope donates to a range of different charities.

2:16.1

And I'll have Kristen share just how that

...

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