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Indie Hackers

#091 – Making It Happen as an Early-Stage Founder with Mark Fershteyn of Recapped

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 26 April 2019

⏱️ 61 minutes

🧾️ Download transcript

Summary

Mark Fershteyn (@markfersh) always knew he wanted to start a business, but there was just one problem: He didn't know what that business would be. Of course, this wasn't enough to stop a determined founder in his tracks. And so, fueled by raw optimism and a refusal to lose, Mark embarked on a years-long journey to build a promising business, discovering and overcoming dozens obstacles in the process. In this episode, Mark shares the story behind his business, Recapped: recovering from failures and false starts, dealing with the stress caused by a dwindling bank account, finding product-market fit through sheer persistence and faith in what he was building, and learning new things about himself in the process.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/091-mark-fershteyn-of-recapped

Transcript

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0:00.0

What's up, everyone?

0:08.6

This is Cortland from EndiHackers.com, and you're listening to the Andy Hackers podcast.

0:12.9

On this show, I talked to the founders of profitable internet businesses,

0:16.0

and I try to get a sense of what it's like to be in their shoes.

0:18.7

How did they get to where they are today?

0:20.1

How do they make decisions at their companies and in their personal lives? And what exactly makes their businesses tick? And the goal here is always so that the rest of us can learn from their examples and go on to build our own successful businesses. Today I'm talking to Mark Furstein, the CEO of a company called Recapped. How's it going, Mark? Welcome to the show. It's going well. Thank you for having me. Thanks for coming on. Of course. I first met you almost exactly a year ago. I think it was last March at the first Indie Hacker's Meetup that we ever had in San Francisco. And I think you were the one who suggested the location that we all meet up at Southern and Pacific Brewing Company. Did you remember that? Yeah, I do. I can't believe it's already been a year. I mean, I love that brewing place. It's perfect for meetups. We still have meetups there every now and then. Nice. The last time I talked to you was just a few weeks ago. And you were so hyped about your company, man. You had just broken through

1:11.4

some sort of wall. I'd never heard you that excited to talk about recap. Why don't you tell us a little bit

1:16.1

about what's gotten you excited in recent days? Yeah, absolutely. So I think, you know, I'm really

1:22.3

hesitant on saying we found product market fit because, you know, there's 20 different definitions

1:26.6

out there. And for some people,

1:28.4

that means we have 20 million customers begging to give us money, which isn't the case. But I'd say

1:34.1

we are very close there to actually figuring out exactly what people want. And for me, that's really

1:40.6

been like the biggest challenge for the last six months. Really, I guess the past year, you know, we had really identified like the core market that

1:48.6

we were going after, the problems we were solving and really started working on that messaging

1:53.5

and getting it to a point where it's actually really clear.

1:55.9

So now when I tell people what we do, now all of a sudden they're not giving us this like confused

1:59.7

look.

2:00.3

Now they answer

2:01.4

more often than that is, that's really cool. Give me your business card. Let's schedule a time.

2:06.8

And that's what really has been getting me excited. Well, this is why I'm excited to have you on

2:10.7

the show, Mark. I talk to so many people on here who are building these huge companies.

2:15.2

They're doing millions or tens of millions in revenue.

...

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