09: Just Ship It

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 27 April 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- Whether you're an engineer, designer or marketer, there's one thing that you need to avoid: the big reveal. When you ship something, the feedback loop starts - and that's the most important thing you can do as a creator. On this episode we talk about why you need to just ship it -- and avoid the big reveal. PS. Get exclusive updates about the show on our email list http://go.drift.com/seeking-wisdom

Transcript

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0:00.0	All right, so today we're going to talk about your favorite three words.
0:16.4	Just ship it, which is something that we bleed here at Drift, something that you brought to HubSpot team.
0:24.9	So for people who aren't familiar with your mantra, just ship it.
0:29.2	What does that mean?
0:30.6	Actually, it used to be just fucking ship it.
0:32.4	Just fucking ship it.
0:33.4	Yeah.
0:33.6	Okay.
0:34.0	And then you went to a public company.
0:35.6	You had to take out the...
0:36.4	Take it down.
0:37.0	It's just ship it. And the you went to a public company, you had to take out the... Take it down. It's just ship it.
0:38.2	And the idea behind it was that back to something that we've talked about in the past, that we should default to being wrong.
0:46.6	We should try to make ourselves learning machines and learning organizations.
0:51.8	And the best way to do that is by getting out there in front of our customers and shipping
0:57.0	as quickly as possible so that we can start that feedback loop and that we can get better.
1:01.7	And part of this was the shift from like the old way of software development, which is
1:05.8	spend weeks and weeks building something, ship it.
1:08.7	It's either good or not.
1:10.1	And it just wasn't iterating fast
1:11.5	enough. Totally, yes. And especially when you're in a smaller company, like every day and every
1:16.7	hour that passes by is precious, right? You're burning money and you're burning time. And so you
	...

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