This is Andy Krestedina, author of content chemistry in illustrated hand-but for content marketing,

and you are listening to the marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of

10 podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually

working in modern marketing. Don't worry about taking notes so you can find

links to everything discussed in this episode's show notes at marketingbook podcast.com.

Today we're joined by Andy Krestedina and we're going to talk about his book

Content Chemistry, an illustrated handbook for content marketing.

Andy Krestedina is a co-founder and Illustrated Handbook for Content for Content.

Andy Kressedina is a co-founder and the strategic director of orbit media

an award-winning 38-person web design company in Chicago.

Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses.

As a top rated speaker at national conferences and as a writer for many of the biggest blogs,

Andy has dedicated himself to the teaching of marketing and he's an adjunct professor of digital marketing at Loyola University, Go Ramblers.

And Andy has written hundreds of articles on content strategies, search engine optimization,

social media, and analytics.

He's been named by Forbes as a top 10 online marketing

expert to watch and named by Entrepreneur magazine as a top 50 marketing

influencer and he wears red socks every day.

...