I had been planning this for over a year and a half.

It was one of the biggest surprises I have ever tried to pull off.

And we did it.

And I'm going to tell you about it in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or

a message that you believe in. My name is

Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing

tactics and strategies for getting what you have in front of a lot more people. Thanks for

spending some time with me today. Now let's get started. All right, I'm going to tell you this right from the get-go. This is probably going to be

one of my all-time favorite episodes of the Marketing Your Business podcast, and it has nothing

but everything to do with marketing. Are you ready for this? Okay. Every year, my wife and I love to do what we call a super surprise. Basically,

a super surprise is that we pick, you know, a friend, a family member, somebody that's close to us,

and we create this awesome super surprise. Now, it's different for every person based on who they are and

what their interests are and everything. But this year, this year, we totally up the ante.

And here's exactly what happened. So in February of 2017, my family and I, we were away

in Australia. Every year we try to escape the Canadian winter,

and we go somewhere nice and warm.

In 2017, where we went was Australia,

and we were hanging out near a community

that a friend of mine lives in, Michael Maidens.

Shout out, Michael.

And it's a beautiful community on the Sunshine Coast.

...