You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

takes to build a business and the simple steps to get you there. I'm determined to share with you

the reality of easy, simple business marketing tips to make passive income so that you can start

making money online.

Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands get visible through strategic storytelling. If you're serious about being seen and impacting the lives

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PR. Hello, hello. I hope you've had really good week and you'll start to January and that you're

cracking on with everything. I hope that last week's, if you've listened to January and that you're cracking on with everything.

I hope that last week's, if you've listened to the podcast, last week's marketing strategy episode has helped you to get going and sort out what you're going to sell and who

you're going to sell it to and how you're going to sell it because marketing is so,

so important.

But following on from last week's

episode, today I wanted to talk to you about real business strategy. I'm going to be honest,

I don't talk about this a lot because I feel that people, especially with online businesses,

just want all the fun bits. You know, like a marketing strategy is quite fun. You can plan how

you're going to sell, how much money you're going to make and all of that. And the reality is,

when it comes to business strategy, this kind of real business strategy, the deeper stuff, isn't as

fun. You know, it is, it is the stuff that if you really want a long-term business and you really want

up-level your business and go really far with it, you do.

But most people actually don't want that.

They want a quick fix.

...