083 How to write your strategy for 2023 - Part 1

Making Money Online with Lisa Johnson

Lisa Johnson

Business, Entrepreneurship, Marketing

5.0 • 567 Ratings

🗓️ 9 January 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of the things I love about the new year is that it's a clean slate and a fresh opportunity to review what you want to achieve in the next 12 months and where you want to be.

Over the next 2 weeks, I will help you sort out your strategy for 2023 so you can take charge of your future because a goal without a plan, is just a wish.

What You'll Learn In This Episode:

- The difference between business and marketing strategy and why you need both of these to build a long-term sustainable business.

- How to get clear on your marketing strategy, where to start, what to include and how to spot any gaps.

- The benefits of having a strategy you can actually stick to and the all too common reason people don't follow their own plan.

- How to stop winging it and make strategic decisions that will benefit your business, so grab your notebook and let's get started!

If you have a big goal for 2023 but haven't got a detailed plan to get you there, come and join the Strategy Clarity Challenge starting Monday 23rd January. Find all the details at https://certifiedbusinessstrategist.co/

Resources:

- Download my FREE Launch Strategy Guide

- Visit my website www.lisajohnson.com

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Subscribe to my YouTube channel

- Join the Strategy Clarity challenge to kick off your best year yet!

Transcript

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0:00.0	You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really takes to build a business and the simple steps to get you there.
0:13.2	I'm determined to share with you the reality of easy, simple business marketing tips to make passive income so that you can start making money online.
0:23.6	Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands get visible
0:29.9	through strategic storytelling. If you're serious about being seen and impacting the lives of
0:34.8	others, harnessing the power of PR is the best way to grow and
0:38.4	scale your business. Visit NJRPR.com for more details and read Nicola's bestselling book,
0:46.2	The Power of PR. Hello and welcome to 2023. I don't know how you feel about New Year years, but I kind of like them. I like how anything
0:58.0	that happened last year, whether it was a really good year or a really bad year, probably a mixture of
1:02.7	both, as most are, it means that it doesn't really matter now. We can like start again. And
1:09.2	2023 could be something completely different and I also love that
1:13.0	you never know at the beginning of a year what's going to happen like the big things that have happened in
1:16.7	my life the multi-million pound launches and the you know book deals and and all the other things that have
1:23.2	come along and have all happened without me knowing at the start of that year that it was even
1:29.1	possible. So it's great to have this kind of blank slate where anything is possible. What I
1:35.8	wanted to do over the next two weeks is I want to help you sort out your strategy. I really
1:43.3	talk about strategy properly. So we're going to, I'll
1:46.1	tell you why I'm doing it over two episodes. There's marketing strategy, which is like the basics of
1:51.5	how you're going to sell your stuff. This is what most people think of is real strategy. So in
1:56.4	December, I did an in-person day, which was sorting out your strategy.
2:01.4	But in reality, it was just the marketing strategy because it's the easy bit.
2:04.6	It's what people can understand best.
2:07.7	But more and more these days, I've been thinking that actually what people really need is
	...

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