I don't think empathy is something that can be taught in the sense of like open up your notebook and turn to page four.

Like I think it's something that is taught through the environment that you're in, through your experiences,

and how you relate to them, how you relate to do.

The new. The new. Hello and welcome to the future podcast. I'm your producer Greg Gunn recording this intro from beneath a blanket in my home studio.

I'm not doing that because I'm cold, it just makes my voice sound better. There's a work from home pro tip for you. Here's another one.

Wash your hands. Today's guest is the founder of design agency Monograph and co. She and Chris go deep into the role that empathy plays in

business and spoiler alert it's an important one. They talk about how losing

someone can trigger a perspective shift and subsequently how you can use your own life experiences to build greater

empathy with your clients. A lot of us get caught up thinking about ourselves and that makes

it difficult to look at the world through another

person's lens and in strange times like these we can all use a bit more empathy.

Please enjoy our vulnerable and very inspiring conversation with Sophia Ahmed.

I think for me, my journey through kind of getting a deeper understanding of empathy and you know my role

not just in terms of a career but and how I like to help others kind of you know with

their business and their growth.

Developing more empathy as well came from, you know, directly from my experience of

losing my mother

so it's been about two and a half years now I think

But you know my mother almost almost lost her life, you know know and I think at that time I was working I was in my late 20s at that time and life was just you know just just became very, very difficult.

I think that when you are in a situation where you're about to lose,

I think, a very important person in your life,

and you're not too sure where that pendulum is going to swing. It's almost like life kind of speeds up.

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