081: Creating An Irresistible Offer

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

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4.9 • 664 Ratings

🗓️ 3 October 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

What would you need to include to craft an offer so delicious that even your competitors would want to buy? I'll tell you how this happened to us in today's episode!

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Transcript

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0:00.0	Recently, I had an experience where we created such an amazing offer that even people who
0:06.3	would already purchase wanted to buy again.
0:09.0	And not only that, but competitors of ours wanted to buy through us.
0:12.8	How does that happen?
0:14.3	I'll tell you what made this offer so irresistible in this episode.
0:21.2	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:27.3	My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.
0:37.0	Thanks for spending some time with me today.
0:38.7	Now let's get started. So today I want to talk about how to create an irresistible offer,
0:46.3	an offer that nobody can refuse. And in fact, I'm going to share with you a story on exactly
0:51.7	how we just did this and how it won us over $100,000.
0:57.7	Okay, you ready for this? Here's the backstory. So a while ago, we were taking our biggest group
1:05.5	of donors to Kenya. It's really a trip that my wife and Carrie, who is our director of operations plan and run
1:13.2	every year, and I get the benefit of going and being a part of it. And I love, love, love,
1:18.9	taken our donors to Kenya. Because for me, it's all about like helping them have the experience
1:25.0	that I had, which was just that eye-opening experience of realizing
1:28.6	just how far a dollar can really go and the impact that it can really have.
1:32.3	So I love this trip and I love taking people on this trip and this trip in particular
1:37.4	was our biggest donor trip yet.
1:39.7	Normally we take about 25 donors at a time.
1:43.1	This time we had close to 70 people who were coming on this trip.
1:47.2	Kind of crazy, right?
	...

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