there's a simple thing that you can do to immediately boost your overall conversions with whatever

you are offering. And it's in fact, it's one word. I'm going to tell you what it is in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world

marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now, let's get started.

All right, my friends, we are back. Now, a couple days ago, I mentioned that I had hosted a group of entrepreneurs from all around the world here in my hometown, because we

were doing a mastermind. It was all part of a fundraiser that we

were hosting to raise money for our charity. And it was anyway, super awesome, great day, amazing people.

And part of that was I was sharing some insights and sharing some strategies and helping people

navigate their marketing and helping make it more effective

and make their launches, perform better, increased conversions, all that kind of stuff. And one of the

things that kind of popped up was a discussion around offers. And it's something that I think

I'm going to give you a little framework that will help you make your offers more compelling

and therefore help you get better results.

So here's the bottom line.

When you are making any type of offer, there are certainly some components that you should include.

You know, you got your obviously the, you know, what is included in the offer, like the elements of the offer.

You want to have guarantee if the offer, you want to have

guarantee if you can, you want to have clear explanations, blah, blah, blah, blah, but that's

not what I want to go through here. What I want to go through is really simple framework, because

...