You can create what's called a talk trigger,

which is you can force some not force.

You can strongly encourage someone to talk about you

before they've even kind of like been down the path.

Double tree hotels does this.

Before you experience the room when you're checking in,

they create a talk trigger.

When you're checking into a double tree hotel,

have you done one?

Maybe, but go ahead.

It's not a maybe because you would know.

Okay, then I would remember that enough.

And everyone's listening right now,

knows what I'm talking about.

When you check into a double tree hotel,

they give you a warm chocolate chip cookie.

So I get home from my flight,

checking my hotel, go upstairs, talk to call my wife,

and I'm like, she's like, how's it going?

And I'm like, this place is really nice.

They gave me a warm chocolate.

Like that.

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