How do you make easy sales?

You know the sales I'm talking about, right?

Like the sales where you don't have to do any front-end marketing,

they just seem to magically come to you?

Well, I'm going to tell you about it in this episode.

And it starts with this.

It's not what you know or who you know.

It's dot, dot, dot.

Stay tuned. It's coming up.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in. My name is Stu McLaren, and each week we'll take a behind

the scenes look into the real world marketing tactics and strategies for getting what you have

in front of a lot more people. Thanks for spending some time with me today. Now let's get started.

It's not what you know or who you know. It's who knows you. Okay, let me give you a little

backstory here because this is so important. So the last two days, I have had 20 entrepreneurs

from around the world, Australia, Ireland, all throughout

the U.S., Canada, all here in my hometown. And we did this as a mastermind, and the intention

was that we'd all come together and we'd all talk about, you know, launches, we'd talk about

growing our business and marketing, and it was

just, it was an awesome two days. And the purpose of it was we basically raised a bunch of money

for our charity. And a big shout out to Mr. Jeff Walker, because it was at his live event where

we met all these people and they all donated and contributed to our charity, Village Impact, which is,

...