The key factor to growing your brand to gaining market share if you realize that most people buying your

Brand are not going to be these loyal tribe members that believe in your set of values etc.

Then the most important part is acquiring new customers. It's investing in mental and physical availability. The Hello. Hello and I am still at home in a bubble of self isolation.

Forn't for the future podcast.

I'm your producer Greg Gunn and I am still at home in a bubble of self isolation.

Fortunately for all of us though, I've got home in a bubble of self isolation.

Fortunately for all of us, though,

I've got a mic and a will

to continue producing this podcast.

Now today's episode is fiery right from the start. Chris talks with brand strategist Steph

Humberlink about the nuance of branding and why that matters, although the two

don't necessarily agree about any of it.

If you are interested in branding, strategy,

and enjoy a healthy debate, then keep listening.

Kristen's stuff get deep into the weeds of brand purpose,

brand differentiation, and why it's important for a brand to be just as good

as it is unique.

It's about Coke versus Pepsi, and McDonald's versus in and out.

Even though in and out is the clear winner though.

Okay, don't at me.

I kind of regret saying that.

Please enjoy our branding conversation with Steph Hammerlink.

...