Today's guest was highly resistant to using the marketing strategy that we're going to talk

about in this episode. But she was open to it. And Jennifer Allwood added more members to her

membership in four days than she had in three years. What did she do? We're going to talk about

that in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people. Thanks for spending some time

with me today. Now let's get started. Well, my friends, I am super excited because I am here with

the one and only Jennifer Allwood. Jennifer, how the heck are you? Oh, Stu, I'm so good. Thank you so

much for having me. I'm super excited to be here.

Yeah.

Well, listen, I love this story of a marketing strategy that you felt completely uncomfortable with.

I did.

You decided to move forward with it anyway, and it works like gangbusters.

So I want to kind of rewind back to the moment in time when you, at our mastermind, said,

okay, I'm ready to take my membership site up to a whole new level.

What do I need to do?

And in that moment, you were like looking at me, almost knowing what I was about to say.

Well, I was also kind of thinking, Stu's crazy.

Like, internally, like, in my head, I'm like, everything he says makes sense.

And yet I was like throwing elbows internally because it was against like everything I had been doing up until that point.

So it was a struggle for me emotionally to get on

board with your suggestions. But. Okay. And so what you kind of knew that I was going to suggest

...