072: A Terrible Tragedy
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 12 September 2018
⏱️ 28 minutes
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Summary
I went silent for more than two months. What happened? I explain the behind the scenes of a terrible tragedy that caused us to press pause.
Find out the full details and get access to today's show notes by visiting MarketingYourBusiness.com/72
Transcript
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| 0:00.0 | So what actually happened? How come there was no Marketing Your Business podcast for months? |
| 0:05.6 | Well, in this episode, I'm going to tell you the behind the scenes of a terrible tragedy |
| 0:10.2 | that caused us to take time and to really think about what it is that we're doing. |
| 0:16.1 | It's all coming up in this episode. |
| 0:20.2 | Marketing your business is for you, the business owner, who has a product, a service, or a message |
| 0:25.1 | that you believe in. |
| 0:26.5 | My name is Stu McLaren, and each week we'll take a behind the scenes look into the real |
| 0:30.3 | world marketing tactics and strategies for getting what you have in front of a lot more people. |
| 0:36.1 | Thanks for spending some time with me today. Now let's get |
| 0:38.5 | started. There have been so many amazing things, ideas, and insights that I have wanted to share |
| 0:47.1 | with you over the past couple of months, but I just could not get it out. And it's because we |
| 0:51.5 | received some terrible news. Here's the backstory. So two years ago, |
| 0:56.8 | I was introduced to two guys who were full of life. I mean, these guys, they had a brand called |
| 1:04.6 | High on Life. They traveled around the world, and they got paid to stay at these big five-star |
| 1:10.7 | locations and resorts. |
| 1:12.9 | And it was amazing. |
| 1:13.8 | Like they were living like the dream life, right? |
| 1:16.3 | Like they're traveling around with their buddies. |
| 1:18.6 | They get to stay at these amazing places. |
| 1:20.5 | They were documenting the experience. |
| 1:23.1 | And because of that, big brands wanted to work with them. |
| 1:25.8 | So they had a massive following, both on |
... |
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