Hey, Greg from the future here and welcome back to the podcast. In today's deep dive episode, we talk with branding legend Marty New Meyer.

And my God, it's amazing. I don't know if you saw us on the channel but you are in for a real treat

he and Chris talk about Marty's history going from the original art center all the way to

Silicon Valley how to connect creativity and business and ultimately how to do better by doing less.

I think you're really going to love this one.

Please enjoy our conversation with Marty New Meyer.

I am beyond thrilled to have my guest who is sitting across from me which I'll introduce

in one second to be here in the studio.

This is a conversation that needed to happen many years ago and Marty and I have been exchanging conversations and he lives in

Santa Barbara and you know how LA people are we just don't want to drive and but we're here

we're here right now so guys you're not going to believe this I have the author of the brand gap of ZAG, of the brand flip,

of Scramble, the brand dictionary, a total of eight books, I believe, eight books.

He literally wrote the book on Branding. He's here. You guys are

going to stick around for this episode. We're going to get into a lot of things.

How he got started, what he's up to today, and why are we even having this

conversation? So let's get right into it.

Marty Newmire, welcome to the show.

Oh, thanks, Chris.

It's great to be here.

The future, yes, and the future is definitely here. I can see it, I can smell it.

This is a future smell good. Yeah, the future smells good, yeah.

I can assure you about it. Or fresh printing or something like that.

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