Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.

Enjoy more career fun, wins, meaning, and money.

With your host, Pete McKitis.

Oh, hello, and thanks for joining us for episode 69 here. We are having a really, really fun

chat about rhetoric, the ancient classical art, but our guest Jay Heinrich makes it so much fun and

this episode shout out to my high school rhetoric teacher Judy Federmayer for being

amazing and teaching me how to write good I appreciate that and it's a

shame we didn't have his book available back in high school because it's quite the

resource nowadays for for high school students as well as business folks and

and all kinds of folks who want to learn how to make arguments, be

persuasive and all that good stuff so you're gonna learn one how shifting

tenses can ease tensions, two, a huge tip from Donald Trump about speaking

in 12 second periods, and three, the essential steps for making a persuasive argument.

So if you want to check out the show notes, the transcripts,

the links to things mentioned,

you'll find that over at awesome at your job.com slash F-69.

Here's a quick bit about Jay.

Jay Heinrich is the author of the best-selling book

Thank you for arguing what Aristotle Lincoln and Homer Simpson can teach us about the

art of persuasion. His most recent book Word, teaches how to craft memorable content.

Combining tested tools of classical rhetoric with modern neuroscience, he's given presentations,

workshops, and consults around the world.

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