Success, I don't like that term for two reasons.

I think success is,

it seems like there's a finish line.

Like I made it, here's your medal, check the box, done,

and that's not what we're doing.

This is the infinite game, it's going forever.

And who knows, maybe in 30, 40, 50 years,

they extend people's lives by 100 years.

Well, holy crap, imagine if you thought you were done

at age 65, and now you have to keep going.

I'm not saying you have to work forever,

but you better be growing and honing your skills forever.

We are here because we know the outcomes in our lives

are within our control.

That taking absolute ownership of how we eat, sleep,

train, think, and connect with each other

is how we'll optimize our health and happiness.

That chasing excellence is how we grab hold

of what is possible.

Our mission is to live on the rock.

Always chasing, never stop.

Hello, Ben.

...