058 Why gamification is going to increase your revenue, with Kimba Cooper
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 11 July 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
Gamification is a subject that has fascinated me for years and having added it to my business with great results I want to share with you today how gamification can increase your revenue.
Joining me is gamification specialist, Kimba Cooper, the expert when it comes to using game-like elements to incentivise your audience.
What You'll Learn In This Episode:
- What gamification is, how it's integrated into our everyday lives, and how you can use it in your business to drive leads and revenue.
- How to get clear on your strategy and objectives for adding gamification to your business and how to implement it in an ethical way that benefits your audience.
- Kimba shares the results she's seen from using gamification in her own business and how some other organisations use similar strategies to motivate and reward their staff.
- There's so much you can do with gamification and it's an area that will continue to grow, so this episode is bound to spark lots of ideas for how you can include it in your business.
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
- Connect with Kimba @KimbaDigital on Instagram & Facebook
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really takes to build a business and the simple steps to get you there. |
| 0:12.6 | I'm determined to share with you the reality of easy, simple business marketing tips to make passive income so that you can start making money online. |
| 0:23.2 | Nicola J Rowley PR is opening the doors to her results proven PR mastery membership from today |
| 0:29.5 | until Sunday. If you're serious about raising your profile and visibility through the media, |
| 0:35.4 | this membership helps connect you with real-time media opportunities |
| 0:38.8 | that will help you be seen. |
| 0:40.7 | Members have already been featured in publications, |
| 0:43.0 | including ITV's Tonight program, BBC Breakfast, BBC One, |
| 0:47.1 | the Metro, the Sun, the Telegraph, |
| 0:49.5 | Graziea Red, to name just a few. |
| 0:51.9 | To sign up, all you need to do is visit go. NJRPR.com forward slash membership. |
| 1:00.7 | Hello and welcome to this week's episode of the podcast. Today we're talking about something |
| 1:05.6 | that fascinates me. It's something I've been interested in for a while and something that we |
| 1:09.9 | have added into our business and we'll definitely be adding more. And that's gamification. You might not know what that's all about, but we're going to get into it, so don't worry. And I'm here with the expert in gamification for business. And that's Kimber Cooper. Welcome to the show, Kimpa. Hi. Thanks so much for helping me. I'm excited to be here. |
| 1:28.1 | Who worries? It's so interesting because me and Kimball were talking about gamification, |
| 1:32.0 | probably about two years ago now, and you've put the work in and slowly become the expert |
| 1:38.6 | in the industry on this topic. What started this all off? Have you always been interested in gamification? |
| 1:46.6 | Yeah. So I realised that this was a thing when my other half said to me, you only exercise |
| 1:51.3 | when you turn it into a challenge. And I was like, what do you mean? And I thought about it. |
| 1:55.5 | And I was like, actually, yeah, I make everything into a game, make everything into a challenge |
| 1:59.5 | in my business, in my personal life. And I remembered being in a marketing conference, probably about 10 years previously, |
| 2:05.6 | and hearing this word gamification. And then I thought, wait a minute, this is a thing. I can |
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