#058 – Building the Company You Actually Want to Work at with Joel Gascoigne of Buffer

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 29 June 2018

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Joel Gascoigne (@joelgascoigne) started Buffer, he had no intention of doing things "the way they've always been done." Learn how he helped lead the way by running a remote team, by being transparency about revenue and salaries, and how grew his business from $0 to $18M in revenue and 70 employees along the way.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/058-joel-gascoigne-of-buffer

Transcript

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0:00.0	What's up everybody?
0:08.6	This is Cortland from NDHackers.com and you are listening to the IndieHackers podcast.
0:12.8	On this show, I talked to the founders of profitable internet businesses and I try to get a sense of what it's like to be in their shoes.
0:17.9	How do they get to where they are today?
0:19.3	How do they make decisions both at their companies and in their personal lives? And what makes their businesses tick? Today I'm talking to Joel Gascoigne, the founder of Buffer. Joel, welcome to the show, and thanks for joining me. Thanks, Colin. Really excited to be on here. I love indie hackers and everything you're doing, and I've left them to several different episodes of podcast and yeah great
0:38.8	information being shared so hopefully I can share some good stuff as well. I'm really excited to
0:43.0	have you here as well. Buffer is a social media platform. It's used by hundreds of thousands of
0:48.1	businesses including mine. I use Buffer every day for Andy Hackers and you started the company in 2010
0:53.8	and since then you've gone
0:54.9	on to grow your revenue to close to $18 million annually, which is pretty amazing.
1:00.8	Can you tell us a little bit about what Buffer is and why so many people are using it?
1:05.1	Thanks. Yeah, absolutely. So Buffer is a social media management platform for small businesses.
1:12.7	And we focus, our big focus along the way is being social media publishing.
1:17.5	So we really help customers to share content on social media.
1:22.5	So sharing tweets and Facebook posts.
1:25.1	And there's a bunch of functionality we have to let you schedule those
1:29.1	posts or do everything you need to, to share the right content, the right time, things. And then we also
1:36.0	have products that let you do analysis on the impact of your efforts there. So we have a social
1:43.5	analytics product called Buffer Analyse as well. So we have a social analytics product called Buffer Analyze as well.
1:46.5	And we have a social customer service as well. And we're really passionate ourselves about
1:52.5	providing really great customer service. And so we have a reply, which helps you to engage
1:59.8	your customers, your audience, and respond to them
	...

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