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Indie Hackers

#059 – From Laid Off to Generating $25,000 in Monthly Revenue with John Doherty of Credo

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 6 July 2018

⏱️ 53 minutes

🧾️ Download transcript

Summary

When John Doherty (@dohertyjf) got laid off from his job, his gut told him not to go out and get another regular job. In this episode, John talks about how he built up a name for himself in the SEO world, used his reputation to land lucrative consulting deals, and self-funded the creation of a product that generates nearly $300,000 per year.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/059-john-doherty-of-credo

Transcript

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0:00.0

What's up everyone?

0:08.6

This is Cortland from NDHackers.com and you're listening to the NDHackers podcast.

0:12.9

On this show, I talked to the founders of profitable internet businesses,

0:15.8

and I try to get a sense of what it's like to be in their shoes.

0:18.0

How do they get to where they are today?

0:19.6

How do they make decisions, both at their companies and in their personal lives and what exactly makes their businesses tick? And the goal here, as always, so that the rest of us can go on to build our own successful companies. Today I'm talking to John Doherty, the founder of a company called Credo, which is an online marketplace that has generated many millions of dollars worth of marketing work for SEO experts and other marketers as well. So John, welcome to the show and

0:21.0

thanks so much for joining me. Thanks for having me, Cortland. It is my absolute pleasure to be here. It's my pleasure to have you. I actually got the chance to finally meet you in person at MicroConf back in May. What did you think about the conference? I thought the conference was awesome. You know, the content was solid. The speakers were really, really good. But I would say that the thing that I took away from that the most was just that it is, it's one of the conferences, one of the most valuable conferences I've been to in terms of just the quality of people that are there. Everyone there is smart, interesting. There's no one that's just

1:10.8

kind of putting in their time at a company and looking to grow a little bit. Everyone is

1:14.6

like working really hard and creative and trying to build something of value. So I thought it

1:18.8

was absolutely incredible. Yeah, this was my second year going to microconf. And I feel the same way.

1:23.3

They've done an incredible job bringing in the right kinds of people who are serious about

1:28.3

building a business or learning how to build a business or, in many cases, already are

1:31.8

building a business.

1:33.4

And I think meetups into a lesser degree conferences have a reputation for attracting people

1:37.4

who aren't really that serious who just want to come to mingle but don't want to really

1:41.1

go anywhere with it.

1:42.3

So hats off to Mike and Rob and everybody involved for running a conference that really attracts very high quality people. And I think also them splitting out the with the growth track, which you and I were both at, which is everyone that's doing, what is it, 150K plus a year, something like that. And then they also had starter for a couple of days after growth finished where that was everyone looking to get started. So I think that split it out nicely that the growth track, we could focus on, you know, growing a business and people talking about going from, you know, 20K to 80K a month. You know, it's like the guys from FOMO talked about is super valuable there versus others, you know, someone that doesn't have any revenue coming in, that's not really going to jail for them.

2:19.7

So it was great. I loved it.

2:21.7

So let's talk about how you've grown your business.

2:23.4

Can you tell us a little bit about Credo?

2:24.8

What is it exactly?

2:25.5

How does it work?

...

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