Beyonce's lemonade album, for example, had 140 songwriters.

How do you track that when you've got 500 different digital consumption services globally,

and there's two trillion spins a year.

There's a lot of people who actually think, I'll just pick the money, we'll figure it out later,

that's actually not true.

So the fundamental thing we're doing is we're building a technology architecture

to allow the entire music industry to be...

In the notch for a year a little bit different than some of the other people we talk to,

so would you mind telling us what you do?

Sure, maybe a big background as well.

I have a previous career, if you will, in finance, as a trader and manager of trading desks.

I did that for 25 years or so, and basically for the last nine or ten years,

I switched gears pretty completely and I've played entrepreneur in the digital music space.

Most of my work centers around a company I form called Digital Daruma, I do a number of things,

all under the broad mission of trying to make the world of digital music

friendlier for the creator community.

It's a great time to be a creator, it's a great time, I think, as a consumer of media,

lots of choices, instantaneous, etc.

Very, very tough to make a living off of it.

I decided for a career number two to focus on that I call it the little,

which is how do you make the digital jungle friendly for the creator community?

So with that in mind, I actually do some investing in startups in the music technology space.

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