054 - Going Viral

Three Rules

Matt D'Avella

Advice, Entrepreneurship, Education, Self-improvement, Business, Documentary, Selfhelp, Howto, Health & Fitness, Tv, Health, Self-help

4.9 • 2.5K Ratings

🗓️ 11 April 2018

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hope Leigh is on the podcast today to talk about creating content, preparing for virality (it’s kinda like preparing for a good earthquake), and the exact kind of consistency that’s going to help you grow your audience. Her mantra: capture joy & build community.

Hope’s danced with a few viral campaigns that we’ll get to in this podcast. These days she’s a branding strategist & content creator that works with dozens of brands to help make their shit look dope online.

Transcript

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0:00.0	The point of the algorithm is not to punish or hurt people.
0:04.0	It's not actually a bad thing.
0:05.8	It's like originally when Facebook was just you and like 20 of your friends in college,
0:10.9	you wanted to see everything they were posting.
0:12.8	But now you have 4,000 friends and if you had to see every meal and baby photo
0:17.9	and bad song lyric and throwback Thursday posted by all 4,000 people,
0:22.2	you would stop using these platforms.
0:24.1	And so that's why it's so important to create content that is worth engaging with
0:28.9	that asks a question that creates a conversation.
0:31.7	Welcome back to the Ground Up Show.
0:34.1	Today I'm sitting down with Hope Leads talk about creating content,
0:38.1	how to prepare for virality.
0:40.4	It's kind of like preparing for a good earthquake and the exact kind of consistency
0:45.1	that's going to help you grow an audience.
0:47.0	Her mantra is pretty simple.
0:49.3	Capture joy and build community.
0:51.9	Hope stands with a few viral campaigns in her day that we cover on this podcast.
0:57.0	It's super interesting.
0:58.3	These days she's a branding strategist and content creator that works with dozens of brands
1:03.2	to make their shit look dope online.
1:05.2	That's kind of like my mantra.
1:07.1	Her mantra is a little bit more beautiful than mine.
	...

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