050: How to Speak Directly to Your Ideal Client Online
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 23 June 2020
⏱️ 35 minutes
🧾️ Download transcript
Summary
If you've been around for a while you know we're big advocates of niching down and speaking directly to your ideal client. Common questions we get in conjunction with that are, "How do I narrow down?", "How do I even know who my ideal client is?", and " How do I start speaking directly to them?"
Today's show is about to answer all of that. This is Marketing 101. We're diving into client avatars, marketing strategies for how to know who your ideal client is, how to get their attention, and stand out from the competition.
The truth is, in order to cut through the noise and start attracting your ideal client you HAVE to start speaking to them DIRECTLY. In trying to speak to everyone, you'll speak to no one.
By the time you've finished this episode, you should be able to walk away with a clear gameplan of finding and reaching your ideal customers.
Show Notes: https://theheartuniversity.com/050-how-to-speak-directly-to-your-ideal-client-online
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle Podcast. We are your hosts, Evirup, and Lindsay Roman. |
| 0:06.0 | If you've been around for a while, you know we're big advocates of nicheing down and speaking directly to your ideal client that you want to book and work with. |
| 0:14.0 | But a common question we get in conjunction with that is how do I narrow down? |
| 0:18.0 | How do I even know who my ideal client is and how do I start speaking directly to them? I don't even know what to say. So today's show is about to answer all of that. |
| 0:27.0 | Basically this is marketing 101. We are diving into client avatars, marketing strategies for how to know who your ideal client is, |
| 0:34.7 | how to get their attention, and stand out from your competition. |
| 0:38.1 | If you're new here, welcome to the show. |
| 0:40.1 | We're so, so excited to have you. |
| 0:42.2 | If you love this episode, feel free to give our show a little |
| 0:44.8 | subscribe so you can stay up to date when other episodes drop, which is every Tuesday and |
| 0:49.6 | Thursday. And if you're already part of the fam, welcome back my friend. We are so |
| 0:55.0 | dang grateful for you and so excited to have you here for today's episode. If you |
| 0:59.3 | haven't already, it would honestly mean the world to us. If you pause this |
| 1:02.3 | episode really quick and took two minutes to leave us a review on Apple Podcasts or iTunes. |
| 1:07.5 | Still don't know which one is called. We love hearing from you and hearing your takeaway from the show and we truly pour our heart and soul into this |
| 1:14.4 | podcast to give you the best content we possibly can for free. So in return we |
| 1:19.1 | would love to hear your thoughts and even what your favorite episodes have |
| 1:21.6 | been in the form of a review. |
| 1:24.0 | We read every single one and they help us honestly more than you could even know. |
| 1:28.0 | So, all right, let's get started with reaching your ideal client. |
| 1:32.8 | You're listening to the Heart and Hustle Podcast with Evie Rup and Lindsay Roman, two photographers |
| 1:44.9 | turned entrepreneurs and founders of the Heart University. |
... |
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