You're listening to the Heart and Hasle Podcast where your host

Evie Rup and Lindsay Roman. Today's guest is the incredible Jenna O'Brien,

founder and creator of 27. 27 is a Paper Goods and lifestyle brand in sunny Lakeland Florida and online that exists to remind you of sunshine.

Everything is hand drawn and reflects retro stylings, bright colors, and messages of hope towards mental health.

Jenna started 27 out of her struggle with anxiety, depression, and trying to figure out how to pay for groceries in college.

She began her freshman year of college with a diagnosis of PMDD, which is pre-menstral dysphoric

disorder, and she struggled through the years of figuring out how to be healthy with a mental

disorder. 27 was born in the midst of trying to feel better as she took up

digital drawing to distract a busy mind. She began selling her work at local

markets and in three short years has opened up a brick and mortar in downtown Lakeland,

shipped artwork to customers worldwide and created a globally recognizable lifestyle brand with over 94,000 following online.

Man, what a story, right?

Well, yes, and it gets even better.

On today's show, Jenna talks to us about mental and emotional health, how she

navigated her mental disorder and through that created a wildly successful business.

Her story is inspiring, hopeful, and relatable.

Now whether you're a young creator dreaming of starting a business,

or you also struggle with mental health,

Jenna's story will inspire the heck out of you

and make you feel all sorts of yellow.

Now you'll get the reference if you keep listening.

Okay, before we get into the show, if you are a returning listener,

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