What's up mama boss? Welcome back to the moprene

mastermind show. I'm Stephanie Gas, success Strategist, and Passive Income Queen Creator.

If you're ready to step into your God-led potential, create profit from your passions,

and capture the success that is already yours. from your

and capture the success that is already yours this podcast was made for you.

As always, you can find out more

and connect with me over at stepfany gas dot com so grab that cup of coffee or

fill up that glass of wine and let's dig in to today's show Hey, what's up Mama Boss, how are you? Oh my goodness, I'm super excited to be back and

chatting with you today on episode 5 how the heck to start a

personal brand if you rewind back oh my goodness about a year and a half ago, maybe two years ago, I saw a mentor

of mine posting about her branding, you know, my brand and my brand looks like this.

I'm so happy to have this amazing brand and I'm thinking

what the heck is a brand I mean all I did was post on social media about my kids, about my family, about my products, and that's all I focused on was selling. I was just in it to make money and I did, had heard the whole thing about sell the lifestyle so I did a whole lot of selling the lifestyle exactly that and she was talking about you got to have a brand and so my initial reaction to

having a brand was oh you're supposed to just pick some pretty colors I can do that

I can just have some colors and that's really what I thought a brand was. I started

doing some research I started figuring out what the heck is branding and

here is what I discovered.

Branding was and is so much bigger than colors or than the aesthetic.

So a brand is this all-encompassing personality of who you are or what your business is,

what do you embody. The colors, yes it does include that, the colors, the

aesthetic, but it also includes how you come across so your tone, the types of verbiage that you use, the types of posts you put

out there, the content, who your target market is, who is your perfect avatar.

...