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The Nick Bare Podcast

049: Fueling Creativity: Lessons Learned From Building The BPN Media Team

The Nick Bare Podcast

Nick Bare

Health & Fitness

55.9K Ratings

🗓️ 15 January 2024

⏱️ 92 minutes

🧾️ Download transcript

Summary

Today, I’m sitting down with my close friend and BPN employee #5, Jordan Utter. Jordan was brought on at BPN in 2019 as the first creative hire. We’re sharing stories about the early days and what it took to build not only a company but also a brand fueled by creativity. We’re talking about lessons learned, creating out of passion instead of following trends, how the mission impacts your work, and everything in between. I hope you enjoy this conversation as much as I did!


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Keep up with Jordan here:

IG: https://www.instagram.com/jordanutter_/

Transcript

Click on a timestamp to play from that location

0:00.0

In this episode of the podcast, I sit down with my creative director, Jordan Utter.

0:07.6

Jordan joined the BPN team in 2019.

0:12.1

He was employee number five. He joined seven years after I started BPN out of my small

0:19.6

college department in Western Pennsylvania and for those first seven years I was filming,

0:25.9

editing, and creating almost all of my own content. But in 2019 I knew I needed help in order to scale the business and focus on other parts of the organization outside of editing content.

0:42.0

And when Jordan joined, it was a pivotal decision, it was a pivotal

0:48.6

point of the year. It was a pivotal point of the business's life.

0:54.7

After that we grew 400%. We went from about 5.6 million in revenue to over 22 million in revenue.

1:05.0

And we started hiring more people to join the team.

1:08.0

2019 is the year that the trajectory of BPN changed, evolved, and grew professionally and for me personally.

1:20.0

And in this episode at Stell and Jordan, we talk about what 2019 looked like, what it felt like, and how

1:27.8

it changed and evolved over the year since then.

1:31.1

It's amazing conversation. Jordan is a great friend that I trust with my entire life and

1:39.6

everything. I'm very proud to have him on this team. So let's dive into this episode. Today on the podcast we have BPN employee number five my creative director Jordan Utter. This has been a long time coming.

2:07.0

Welcome to the show, dude.

2:09.0

Thank you, sir, thank you. Starting five. That feels good. I'm not five, you know, so I'm equally as

2:15.8

scared today as I am excited because I get a front row seat to all the amazing

2:19.3

guests that come on this show. So I just hope this episode is as valuable.

2:23.2

I'm trying to end up around like a Chad Wright and like a Jeff Cunningham.

2:26.4

We'll see.

2:27.4

So like full send in your face.

2:29.4

Full send.

...

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