041 Why You Need A Multi Approach Business Model

Making Money Online with Lisa Johnson

Lisa Johnson

Business, Entrepreneurship, Marketing

5.0 • 567 Ratings

🗓️ 14 March 2022

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today I want to talk to you about some of the different business models out there for selling your services and why it's so beneficial to have a multi-layered approach.

I know it can get noisy online with everyone having an opinion on the best way to sell and how one method becomes a trend and then it disappears and something else becomes "the thing you must do to be successful."

But here's the truth - there are a million ways to make a million pounds and no one way is better than the other.

However, when you apply a multi-layered business model and build an eco-system where one offering feeds off another, you can stop hustling day-in and day-out and actually wake up in the morning with more money in your bank account than you went to sleep with.

So let me tell you why you need a multi-approach business model and how to start building it.

What You'll Learn In This Episode:

How to structure an automated business model that takes clients from a free or low ticket price point all the way through to high ticket offerings.
The importance of building a sustainable business that builds an ecosystem and moves you away from relying on stressful launches to turn a profit.
Why having all your eggs in one basket won't help you reach your business goals, but building multi-layered models can.
And why adding more income streams doesn't have to mean working longer hours and you can still maintain a connection with your clients while automating elements of your business.

Resources:

- Join the Race to Recurring Revenue

- Download my FREE Launch Strategy Guide

- Visit my website www.lisajohnson.com

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really
0:09.2	takes to build a business and the simple steps to get you there. I'm determined to share with you
0:13.9	the reality of easy, simple business marketing tips to make passive income so that you can start
0:19.5	making money online.
0:29.9	Hi, welcome to this week's podcast. So what I want to talk about today, I'm a bit breathless today. Hopefully you won't get annoyed by my voice. A bit all easy, a bit breathless. But I wanted to
0:36.9	talk to you about why you need a multi-approach
0:39.4	business model. It's really important. I've been seeing a lot out there about not doing it.
0:44.9	And therefore, I have to tell you why you need it. So I hear loads of things about doing
0:51.2	evergreen for a start. So someone will say, oh, you need to do evergreen. You don't want to
0:56.0	be doing launching. Evergreen is the way to do it. And for a while, it will become a trend. And I've
1:00.8	seen this over four, five years of like every now and again, something will become popular. And then
1:06.8	everybody will talk about that. And then it will disappear. And then another thing will become
1:11.3	the way of doing things with the launching or whatever. So at the moment, I'm seeing those people
1:15.9	talking about doing Evergreen. So what is Evergreen? Evergreen is where you have something,
1:21.1	let's say you have a course or something like a group program, or a membership, but it's open all the time. So you can make
1:29.2	money from it all the time. It's, you know, you're not launching it in the traditional sense of
1:34.4	you do a launch online where your course is open for enrollment for five days. You put all your
1:40.1	effort into it for five days and then you close the doors and then you're in delivery mode.
1:44.4	But people can't come in in between the launching. Some people do launches four times a year,
1:50.1	some people twice. My main program is only launched once a year, but we do make, you know,
1:54.8	millions from it each time. And so people find launching sometimes a bit difficult because you do put all your energy into it for a couple of weeks.
2:04.2	And people say, how it's really stressful.
	...

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