040 The Content Revolution by Mark Masters

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 16 October 2015

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters

https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters

Transcript

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0:00.0	Hello there I am Mark Masters and I am representing the UK. I am the first ever guest from Great Britain on the marketing book podcast and please join me today as I talk about the content revolution.
0:15.0	Welcome to the marketing book podcast,
0:18.0	helping you keep up with the smartest thinking
0:20.0	in the quickly changing field of modern marketing. And now here's your host, Douglas Burdett.
0:26.4	Hello, thanks for joining me on the marketing book podcast, which is all about helping
0:30.1	you discover new ideas about what's working in modern marketing.
0:34.0	Don't worry about taking notes. You can find links to everything discussed in the show notes at
0:38.1	marketingbook podcast.com. Today I'm joined by Mark Masters and we're going to talk about his new book, The Content Revolution.
0:47.0	Communicate what you stand for by telling a better story.
0:51.0	Mark Masters is the marketing director of the ID group, a UK-based
0:56.8	content marketing consultancy. He's also co-host of the Marketing Homebrew
1:01.9	podcast and his online series Talking Content
1:06.5	marketing brings together influencers, authors, and speakers from the world of
1:11.4	marketing to share their knowledge. Mark,
1:14.5	congratulations on the content revolution and welcome to the marketing book
1:18.6	podcast. Thank you very much Douglas. If only I could bottle up what you just
1:22.4	said then and re-record it, so I can tell that around everybody else this sign.
1:26.0	I'm happy to please share, please share this interview.
1:30.0	There you go. And you are the first guest I've had on the show from Great Britain.
1:37.0	Whoo!
1:38.0	Flying that flag and I better put on my best plum British accent.
1:44.9	The novelty.
	...

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