04. Family, Trademarks, and 23andMe: Exploring the Unexpected with Mark Simpson

Whiskey and Lace

Erika Altes

Kids & Family, Society & Culture, Personal Journals, Relationships

2.5 • 677 Ratings

🗓️ 20 November 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Yes, prioritizing your family and career at the same time is possible!

Today, Erika is joined by her business mentor and brother-in-law, Mark Simpson! Mark shares his journey in the surf industry starting in the corporate sales world of Hurley to co-founding IPD Surf. You'll hear about his determination to become a present father, plus some wacky and endearing adventures along the way.

So grab a shot of whiskey and get ready to be inspired and entertained!

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In this episode, we cover the following:

Get to know Mark and the first time he and Erika met
Business advice for no matter where you are on the corporate ladder
Launching IPD
Managing the work-life balance
His adoption story and discovering his half-brother
How he met his wife, Cherie
Airport mishaps
Raising his children

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Guest info:

To learn more about IPD Surf and to shop their products, visit their website, IPDSurf.com.

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Today's episode is sponsored by Matanzas Creek Winery. 🍷 Treat yourself and a friend to a 2-for-1 wine tasting, including a complimentary glass of Sparkling Brut Rosé and charcuterie plate, PLUS 10% off all wine purchases. Book your wine tasting today using the code: WHISKEYANDLACE at the checkout. Offer runs from now through January 31, 2024.

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Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.

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Connect with Whiskey & Lace on Socials

Instagram: @WhiskeyAndLace

TikTok: @WhiskeyAndLace

Website: WhiskeyAndLaceBlog

Transcript

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0:00.0	Are you someone who doesn't take life too seriously? Do you sometimes find that a shot of whiskey
0:08.1	isn't only deserved but needed? If you said yes to either of those, welcome to the Whiskey and Lace
0:13.2	podcast, where we have honest chats with everyday people, shit shows, and all. I'm your host, Erica
0:18.9	Altus, and I'm here to empower you to be the best version of
0:22.1	yourself and perhaps share in a shot of whiskey. Now pour yourself a glass of wine and let's go.
0:29.9	Today I have my brother-in-law and his name is Mark Simpson and I don't even know where to begin
0:36.4	with you. He is the owner of IPD.
0:41.2	I'm one of the owners. One of the owners. I cannot discredit my fellow compatriots in the company.
0:47.9	He is a dad of three boys, and the husband of the most beautiful woman, who's also born on the same day I was, Sheree.
0:56.7	And I've known Mark for, what, 25 years?
1:00.3	At least that, I think.
1:01.8	Yeah, yeah.
1:02.8	And he's absolutely one of my favorite human beings.
1:07.1	He's funny.
1:08.0	He is personable.
1:09.8	He's the best salesman I know. And so I wanted to podcast you
1:14.3	because I just feel like you are a wealth of knowledge. You've got a lot of great life experience
1:18.8	under your belt and so many good stories that we've experienced together and alone. And so, yeah,
1:26.1	like tell us a little bit about yourself, who you are, and, you know,
1:30.3	what you do and where you came from. Yeah, well, you buttered me up very nicely. It's going to be a very
1:35.3	hard act to follow, but thank you very much, Erica. Yeah. I think you, most of your listeners know that
1:42.2	you come from a big family and also that my brother
	...

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