So how do you get the attention of big influencers?

I'm going to tell you in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world

marketing tactics and strategies for getting what you have in front of a lot more

people. Thanks for spending some time with me today. Now let's get started.

So how do you get the attention of big influencers? Well, I'm going to answer that question

in this episode because here's the thing. Lately, I've started to receive

a number of emails and messages from people who have been asking me, how do I get in touch with

or how do I reach so-and-so individual? In fact, I received one recently, and this person

wanted an intro to a friend of mine who has tremendous influence.

And not only does he want an intro, but he mentioned to me that he actually wants to start

a partnership with this person. And so he asked if I could make an intro so that he could make

this pitch. And right away, I was just like, dude, like, this is too much

too soon. I get it. Like, the person he wants to reach has a big audience and there is a lot of

good that could come from partnering with this particular friend of mine. But that's a big leap.

You know what I'm saying? Like, it's a big leap to go from, hey, here's somebody who wants an

intro and they also want to partner with you on a whole different business. Like, it just doesn't

work like that. And it's like I said to him, it's like making an intro to somebody who you want to propose

to marry. It would be like me saying, hey, let's just say my friend is Dan. Hey, Dan,

here's Jennifer. She wants to marry you and wanted me to make the intro. Like, that's too

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