There are simple stories that you and I can tell in our business that makes selling easy

and effortless.

But there's a subtle nuance that make these stories work.

I'll tell you what that is in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren,

and each week we'll take a behind-the-scenes look into the real-world marketing tactics and

strategies for getting what you have in front of a lot more people. Thanks for spending some

time with me today. Now let's get started. Today we're going to talk about the easiest way to sell anything, but there's a subtle nuance

that has come up in conversation after conversation when I've been sharing this with people.

Now, if you have listened to episode number 20 when I talked about the circle of awesomeness,

well, you know that the easiest way to sell anything is through stories, particularly

stories of your clients or customers who have experienced the benefit and or transformation

of whatever it is that your products or services provide.

Okay.

So given that, there's a nuance that keeps

coming up that people are missing, and it is an important nuance, especially as it relates to

the way that you share those stories. Okay, so hear me on this. In episode 20, I talked about

the circle of awesomeness, and it basically goes like this.

A customer buys from you.

The next step after that is that you want to help your customer get some type of a result.

...