036 Why We Need To Stop Misleading Potential Clients In The Online Industry
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 7 February 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
Today I want to talk about why we need to stop misleading potential clients online. I know that sounds controversial and I'm not here to shame anyone, but the truth is, if no one talks about these things, then nothing changes, and I frequently see misleading endorsements being used online to attract people to a business or service. I'm not talking about outright lying, because we know that's morally wrong, but I see a lot of subtle ways clients are repeatedly misled that have never felt right to me, so I want to shine some light on them today.
What You'll Learn In This Episode:
- What the 'pay-to-play' model is, how common pay-to-play offers are in the online industry and how they contribute to misleading potential clients.
- The process behind some business awards and why I'm proudly not an 'award-winning business coach.
- Marketing strategies to reach number one in the book or podcast charts can make for a great strapline, but on closer inspection, if these claims aren't legitimate it diminishes clients trust.
- My experience of being asked to financially contribute to be a part of a TV show, and why it wasn't the right decision for me, despite its appeal.
- That it's possible to make money and have a successful business whilst putting morals first.
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Subscribe to my YouTube channel
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:29.8 | Hello and welcome to this week's podcast. It's a solo episode. It's just me today. It's one, |
| 0:35.0 | I feel like every single week I go, when it's, when it's just me, this one is going to be controversial, but this one really will be controversial, and I almost didn't record it. But if we don't talk about these things, then no one talks about |
| 0:41.4 | them. So this whole thing is about why we need to stop misleading potential clients in the online |
| 0:47.8 | industry, this whole episode. And when I talk about misleading, I don't mean the downright lying. |
| 0:53.5 | Like we all know it's wrong, don't we, to like lie about something, whether we're lying |
| 0:58.8 | about something we've done or people are lying about how much money they've made and all those |
| 1:03.4 | kind of things. |
| 1:04.6 | That's downright lying. |
| 1:07.0 | This isn't about that. |
| 1:08.0 | And this is about the kind of misleading that is some people think is |
| 1:14.0 | okay to do and that it's just business and you're allowed to mislead in this way. But I don't like |
| 1:20.5 | it. This is one of those podcasts people won't like, but I'm not doing it to shame anyone. And I want to |
| 1:27.4 | make that |
| 1:27.7 | really clear, we've all done things that we look back on in business that we might not have been |
| 1:32.1 | particularly honest about or proud of. But, you know, no one talks about it, so I'm going to. And |
| 1:37.9 | yeah, we'll just start, shall we? Before I talk myself out of it. So there are a few things that have never felt |
| 1:45.7 | great to me in this industry right from the beginning when I first started and I, like, almost |
| 1:49.5 | five years ago, there were some things that I just kind of, everybody else kind of accepted. |
... |
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