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The Marketing Book Podcast

033 The Sales Acceleration Formula by Mark Roberge

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 28 August 2015

⏱️ 30 minutes

🧾️ Download transcript

Summary

"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge

https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

Transcript

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0:00.0

This is Marker Bears, author of the sales acceleration formula.

0:03.5

You're listening to the Marketing Book Podcast.

0:06.0

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern

0:14.7

marketing.

0:15.7

And now here's your host, Douglas Burdett.

0:19.4

Hello, thanks for joining me on the marketing book podcast.

0:22.2

My goal in this podcast is to help you discover new

0:24.5

ideas about what's working in modern marketing. Don't worry about taking notes. You can find

0:29.8

links to everything discussed in the show notes at marketingbook podcast.com.

0:35.0

Today I'm joined by Mark Robege and we're going to talk about his book, The Sales Acceleration

0:39.9

Formula, using data, technology, and inbound selling to go from zero to

0:46.0

100 million dollars. Mark Reberge is chief revenue officer at HubSpot

0:51.0

sales products.

0:52.7

Prior to this role, Mark served as HubSpot's Senior Vice President

0:56.5

of Worldwide Sales and Services from 2007 to 2013, during which time, now listen to this, he increased revenue over 6,000 percent and expanded

1:09.9

the team from 1 to 450 employees. Among other achievements this placed HubSpot at number 33

1:17.0

on the Inc 500 fastest growing companies list. Mark earned an MBA from MIT and a bachelor's degree in mechanical engineering from Lehigh University,

1:27.0

Go Mountain Hawks.

1:28.0

Mark has been featured in the Wall Street Journal Forbes magazine, Inc. magazine, Boston Globe, Tech Crunch, Harvard Business Review,

1:35.8

and many others.

1:37.6

And Mark was ranked number 19 on Forbes top 30 social sellers in the world list.

1:43.4

Mark, congratulations on the sales acceleration formula

...

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