This is Max Outler, the author of the book Hacking Sales.

Welcome to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

My goal in this podcast is to help you discover new ideas about what's working in modern

marketing. Don't worry about taking notes. You can find links to everything discussed in the show

notes at marketingbook Podcast.com.

Today I'm joined by Max Alt Shuler

and we're going to talk about his new book,

Hacking Sales,

the playbook for building a high-velocity sales machine.

Max Altshuler has been an entrepreneur his whole life and learned

sales at an early age from his dad, a certified financial planner. His

entrepreneurial journey led him to San Francisco to work for an online education company called

Udome in which he was the first sales hire and built the process that launched the instructor

side of the platform.

Udome raised a $32 million series C round of funding

with a valuation in the hundreds of millions.

After Udome, Max helped build the attorney fee marketplace

...