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The Bottom Line

03/02/2011

The Bottom Line

BBC

Personal Journals, Business, Society & Culture

4.6615 Ratings

🗓️ 3 February 2011

⏱️ 28 minutes

🧾️ Download transcript

Summary

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan asks his panel of top business executives how they manage to adapt their companies and remain relevant in the modern world. What do you do when technology changes, or fashions move against you? What are the challenges of rejuvenating and transforming a mature business to keep ahead of the curve?

The panel also discusses which laws get in the way of running a business smoothly and reveal which ones they would most like to scrap.

Evan is joined in the studio by Anne Murphy, UK managing director of frozen foods company Birds Eye; Norbert Teufelberger, chief executive of online gaming firm Bwin; Efrat Peled, chief executive of the fund Arison Investments.

Producer: Ben Crighton.

Transcript

Click on a timestamp to play from that location

0:00.0

Thank you for downloading the Bottom Line podcast. This week, Evan Davis asked his panel of top executives about how businesses can stay fresh, when their product looks rather dated.

0:12.0

Hello and welcome to the bottom line. We'll talk about how businesses can keep up with the times today. The world is always changing. Technology develops, consumer tastes evolve. So how do companies stay fresh? And as companies always grumble about rules, regulations and red tape, I'll ask my guests which laws they'd most like to get rid off. And with us today are Anne Murphy, who's the managing director of the frozen foods company,

0:38.8

Birds Eye. And Anne, it's fish fingers, still the biggest product? Absolutely, Evan. We sell

0:43.8

about 150 million a year. But I would say peas is also a very important business for us. We sell 43

0:49.4

million packs of bird's-eye peas. And we're in most freezers, in most households in the UK. And it's not just a UK business though, is it? No, we're part of the birds-eye glue group, so we're the biggest frozen food player in the whole of Europe and we operate in most of the major geographies across Europe. Well, also with us, Norbert Teufelberger, who's chief executive of the Austrian online gambling firm, B-Win. Now, where are you in the

1:12.8

sort of global ranking of online gaming firms, Norbert? We are in the final stages of completing

1:17.4

a merger with party gaming right now. The new company will be called B-Win Party Digital Entertainment,

1:22.7

and we will be the world's largest online-listed gambling business. The largest listed one.

1:27.5

Yes. What would typically be the customer experience of your, that business. The largest listed one? Yes.

1:28.0

What would typically be the customer experience of your...

1:30.5

You'd go onto the web and what would you be betting on?

1:32.7

Sports, poker, casino, bingo, anything you want.

1:35.8

Right.

1:36.6

Also with us is Efrat Pelled,

1:38.8

who's chief executive of a privately owned investment company

1:41.6

based in Tel Aviv, Arison investments.

1:44.7

A lot of environmental water management type projects in your portfolio.

1:49.8

Well, yes, among other things, we are heavily focused on infrastructure,

1:54.2

infrastructure that relates to water, to water management, to water distillination,

1:58.3

but infrastructure in general, roads, bridges, tunnels,

2:02.1

anything relate to concession, BOT project, anything all over the world.

2:06.0

It's an Israeli investment fund, though.

...

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