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Hi, everybody, hello. What's going on? Welcome to the program. It's the Jeff

Gersman show. We're here. It is November 22nd. That means it's Thanksgiving

week. That means if your video game is not out this week, then it doesn't

matter, right? That's traditionally how that usually goes. That was always the

way. That was the release season was from late August until basically this

week. This week was always kind of cutting it close. If you were shipping your

game on the 22nd, 23rd around there, like a couple days before Thanksgiving,

you were really cutting it close. But you were getting your game out on shelves

just in time for Black Friday. That was the goal, right? They always wanted to be

right there when that shopping season started. Now, I don't know. Everything is so

different now. This is stuff that dates back to before online shopping was

really a thing. For years, online shopping, of course, was still a thing. But this

all still happened. I don't know if it doesn't seem to quite happen the same way.

Some of that I'm sure is just kind of the pandemic effect on game shipping dates

and consumer patterns and all this other stuff really messing up the last few years

quite a bit. But at the end of the day, I think there still is that push to, if

you're shipping a big game, you want to get it out so that it's on shelves whenever

the Black Friday stuff happens, or at least Cyber Monday. I guess we shift

further and further into digital sales, like that whole end just doesn't matter anymore,

you know? And games are selling year round, but there still is that kind of cue for like,

there's a little bit of holiday money floating around that a lot of companies would love

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