What does it mean to live more with less? I'm Katie Wells and welcome to the Maximized Minimalist

podcast. If you found yourself caught up in the hamster wheel of modern day motherhood and want to

rewrite the script, congratulations you're in the right place. I'm here to be your guide and help you take

back your motherhood

and achieve a simpler, more joy-filled life. Cheers to being a maximized minimalist. Enjoy the show.

Welcome to another episode. On the show today is Aaron Flynn, co-founder and CEO of Cladwell.

Cladwell, which some of you may have seen or heard me talking about

in my Instagram stories, is the world's largest personal styling app designed to help you love your

clothes again. And as a consumer and a user of Cladwell for the last six months or more, I can

definitely say it does just that. I discovered

cladwell all the way back in April. And by that time, I've had my kind of simplified wardrobe.

I decluttered so many of my clothes. I had, you know, the pieces I had left, I truly, truly loved.

But I always struggled with styling them and thinking of new creative ways to use

them, and I still felt like my closet was really boring. And Cladwell came to the rescue and really

filled that gap for me. Aaron has led Cladwell's growth over the last four years and has gone

through top acceleratorsators like 500 startups.

Before she was with Cloudwell, she founded Canopy, which was an influencer marketing startup that, get this, reached over 40 million people every month.

She is a powerhouse.

All right, let's dive into my conversation with Aaron. Well, Aaron, welcome

to the show today. Thanks for having me. Glad to be here. Awesome. Now, in your words, like,

why did you create Cloudwell, you and your team? Okay, so this is probably a more complicated

question that it should be. But can I give you the background

...